Parents look for in a school an opportunity for their children to grow. Your institution probably has several benefits for the students and their families.
But how do you ensure you communicate those things properly, so parents choose your school instead of another?
Think about the values you learned in your childhood years. What were the things that helped you become the professional you’re today? How did teachers ensure you get high-quality education? What did your parents think about the learning program of your school?
The answer to these questions might help you understand the family’s point of view and start noticing if parents have similar concerns.
Make sure to read our article about student ambassadors, they might be a good strategy to boost your school’s communication.
First, let’s understand something. Parents sometimes are unaware of their choices; they might be looking for a school because they heard it had a good curriculum or because it aligns with their core values. The possibilities vary, and you’ll need to consider what parents are saying about your school to act.
Here are four things’ parents look for in a school:
#1 Children’s Wellbeing
Some students might require specific educational programs like challenging work, individual attention, language acquisition program, etc. While this might be what parents look for in a school, most are more interested in finding a friendly and supportive environment. Families are aware that educational standards are essential, but nothing is more important than their children’s happiness.
#2 School’s Curriculum
Overall academic achievements are what parents look for in a school. Families will ensure their children are well prepared for their next steps in life, and they’ll choose a school that will challenge them to learn new things and become positive-minded individuals.
#3 Parent’s Relationship with Teachers and Staff are Things Parents Look for in a School
Having good communication is always an essential factor for families. School teachers and staff members must address parents’ concerns. Whether it is about discussing academic performance, school events, participating in homework assignments, extracurricular activities, etc., it’s critical that parents feel they can speak their mind and address any issues with their child’s education. These are things parents will be looking for in a school.
#4 School’s Location and Accessibility
Families might be concerned about how far the school is from their homes and if there’s any transportation for their children. Sometimes a prestigious school might have the best scores in the state, but they don’t make it easier for families or students to access quickly. This factor might be a dealbreaker, and they might decide to look elsewhere.
Have you identified what’s stopping parents from enrolling their children at your school?
Please let me know in the comments below. I’d love to hear your thoughts on this.
I’ll be writing to you soon!