Video is here to stay and dominate the internet. 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). Can you imagine the size of this monster? That’s why optimizing your content for search engines is paramount.
With that being said, sometimes the YouTube or Google algorithm isn’t something the content creators understand. The failure or success of each video depends on too many variables. Not to mention the amount of competition you have every second.
“Marketing is key to getting your videos ranked. Unless your channel already has a ton of authority, your videos won’t rank on their own. You need to generate views and build backlinks.”
-Emily Reifer, Single Grain.
But fear not. This shouldn’t discourage you. There’s still hope for your content to reach thousands if not millions of viewers. Your creativity and effort are essential ingredients to prevail.
Here are 5 tips that will make your audience and search engines very happy.
Define and Find Your Audience
Start by thinking about your audience and where are they in the digital world. Establish which platform is best for them to find your content. Is it YouTube? Facebook? Instagram? Tik Tok?
One great tip to do this is looking at the demographics of the users on each platform and check how active your audience is on that platform.
It’s better to research and narrow down the list to a few social media platforms that give quality results for your business and allow you to create meaningful connections with your audience.
Write A Killing Script
Write down a 500 words script as a guide for what you’re going to say and make sure to add those as subtitles. Make sure to include an eye-catching heading and a short description for your video.
Research Keywords in Google and Optimize for SEO
To remind you, SEO is short for Search Engine Optimization. It’s necessary to help search engines find your content. Keywords give you an idea of how your audience is searching for similar content. It can help you build your title, descriptions, and tags. It will help both search engines and your audience understand what your content is about.
Make Your Thumbnail Click-worthy!
This is your opportunity to shine and showcase your creativity. It’s confirmed that 80% of people click on a video because of its thumbnail and title (in that order). Make sure to put in some effort and try to do something different than the rest.
Promote Your Video!
It’s not enough to post your video and pray that it draws enough attention. You have to distribute across your social media channels, blog, or newsletter. Remember that getting the word out is as important as all the details mentioned above.
Before we go. I want to recommend some extra tips. Try to make your videos longer. 5 to 10 minutes. This is because of the increasing triumph of streaming services. Audiences are expecting content to last longer. So, try and aim for a sweet spot on your video’s length. Hope you found value in this article, please leave a comment, and share your thoughts! See you soon.