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Marketing for Schools
Brand Style Intake Form
WE ARE EXCITED TO CREATE YOUR BRAND STYLE
Step
1
of
6
16%
WE ARE EXCITED TO CREATE BRAND STYLE.
CONTACT INFORMATION
Name
(Required)
First Name
Last Name
Email Field
(Required)
Mobile Phone Number
Company Name
(Required)
TEAM INFORMATION
How many team members will be involved in this project?
(Required)
1
2
3
4
5
Name
(Required)
First Name
Last Name
Role
(Required)
Business Email
(Required)
Mobile Phone Number
(Required)
We will use this to communicate via text.
Is this person a decision maker?
(Required)
When required, decision makers can approve or reject items.
Yes
No
Name
(Required)
First Name
Last Name
Role
(Required)
Business Email
(Required)
Mobile Phone Number
(Required)
We will use this to communicate via text.
Is this person a decision maker?
(Required)
When required, decision makers can approve or reject items.
Yes
No
Name
(Required)
First Name
Last Name
Role
(Required)
Business Email
(Required)
Mobile Phone Number
(Required)
We will use this to communicate via text.
Is this person a decision maker?
(Required)
When required, decision makers can approve or reject items.
Yes
No
Name
(Required)
First Name
Last Name
Role
(Required)
Business Email
(Required)
Mobile Phone Number
(Required)
We will use this to communicate via text.
Is this person a decision maker?
(Required)
When required, decision makers can approve or reject items.
Yes
No
Name
(Required)
First Name
Last Name
Role
(Required)
Business Email
(Required)
Mobile Phone Number
(Required)
We will use this to communicate via text.
Is this person a decision maker?
(Required)
When required, decision makers can approve or reject items.
Yes
No
COMPANY INFORMATION
Will this logo represent a company, product, or personal brand?
(Required)
For simplicity, we will refer to a product, personal brand, or “other” as a company throughout this form.
Company
Product
Personal brand
Other
Please specify.
(Required)
Describe what your company does?
(Required)
Keep it simple. Assume you are speaking to a child.
What products or services do you offer?
(Required)
List all products and services. Include a brief description, if necessary.
Does your company have a tagline/slogan?
(Required)
Yes
No
What is your company tagline/slogan?
(Required)
Will your company use an alternate name?
(Required)
Some companies use abbreviations or nicknames.
Yes
No
What is the alternate name?
(Required)
What is your company’s mission?
(Required)
A mission statement defines the company’s business, its objectives, and how it will reach these objectives. What is the company doing right now?
What is your company’s vision?
(Required)
A vision statement details where the organization aspires to go. What does the company hope to achieve in the future?
EXISTING ASSETS
Do you have a website?
(Required)
Yes
No
Enter your website URL.
(Required)
We recommend copying and pasting your website URL from your browser. Otherwise, include https:// at the beginning of your URL.
Do you have an alternate website?
(Required)
Yes
No
Enter your alternate website URL.
(Required)
We recommend copying and pasting your website URL from your browser. Otherwise, include https:// at the beginning of your URL.
What is the purpose of this alternate website?
(Required)
Should the alternate website be the primary website used?
(Required)
Yes
No
Would you like information on web design?
(Required)
Yes
No
Do you currently have a logo?
(Required)
Yes
No
Upload your high-quality logo
(Required)
Upload all approved variations of your logo.
Drop files here or
Select files
Max. file size: 50 MB.
Do you have files or other assets that we could use for reference?
(Required)
Flyers, brochures, postcards, etc.
Yes
No
Upload your files
(Required)
Max. file size: 50 MB.
Would you like information on marketing products?
(Required)
Yes
No
BRAND STRATEGY
How do you want customers to perceive your company?
(Required)
Do you have color preferences?
(Required)
Yes
No
Specify your color preferences. Description: Explain why and include the hexadecimal or pantone code if you know it.
(Required)
What are some examples of logos brands that you like?
(Required)
What are some examples of logos brands that you don’t like?
(Required)
IDENTIFYING YOUR TONE
IN THIS SECTION WE WILL HELP YOU IDENTIFY YOUR BRAND’S TONE.
Friendly vs Corporate and Professional
(Required)
Assign a percentage to each. The sum of both should total 100%.
Spontaneous and High Energy vs Careful Thinking and Planning
(Required)
Assign a percentage to each. The sum of both should total 100%.
Modern vs Classic and Traditional
(Required)
Assign a percentage to each. The sum of both should total 100%.
Sales Focused vs Value Driven
(Required)
Assign a percentage to each. The sum of both should total 100%.
Active Voice vs Passive Voice
(Required)
Assign a percentage to each. The sum of both should total 100%.
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