Are you ready to boost your content ranking this year?
If so, I’m assuming that you’ve heard about SEO and its ability to help you rank your content in popular search engines, such as Google or Window’s Bing.
SEO is search engine optimization, and it’s a best practice to help your target audience find you online. Now, you’re probably thinking that you need to be an IT expert or a specialist to perform well with SEO, and that’s not true.
The purpose of this guide is to help you learn and implement SEO in an easy-to-follow way. You’ll understand how to set your content for search engine glory and give your audience exactly what they want.
Step #1 to Succeed with SEO Copywriting: Create Your Buyer Personas
A buyer persona is a fictional representation of your ideal buyer. First, you need to understand who you are trying to reach. Build your buyer persona according to:
- Demographic data. (Include their age, marital status, sex, occupation, etc.)
- Geographic data
- Interests like their hobbies, entertainment preferences, communication preferences, etc
- Goals. What do they want to accomplish?
- Challenges. What problems are they trying to solve?
You can learn more about buyer personas in this article. click here.
By pointing out a clear target, you’ll be able to determine the right content for your audience at the right time.
Step #2: Place Those Insights to Good Use
Once you understand your ideal customers’ needs, it’s time to use that information to create a clear message that will help them know what they’re going to get from your product or services; here’s where the SEO copywriting method comes in.
SEO Copywriting is the process of using keywords and phrases that your ideal customer uses to find products or services like yours to create a clear and persuasive message that will drive them to engage and act.
How can you use it to your advantage?
- Increase traffic to a landing page or website
- Increase your audience engagement
- Boost your Google rankings
- Persuade your audience to download, view, click or watch videos
Step #3: Do Your Research
Th Google keyword planner Is free to use. Still, you must have an active Google Ads account, and registration on the platform involves creating a campaign from start to finish and including payment information. As a result, you’ll get more insights into your audience search tendencies. So, write down keywords with a high search volume and low competition. This way, you’ll allow your content to rank effectively and avoid competing with a sea of information.
You may also use the Google search bar to browse through the key phrases that your audience uses; write them down!
Once you understand how your audience expresses itself to search for products or services like yours, map down some content ideas into three categories:
- Educational content for your buyers around your industry
- Content that serves specifically to solve a particular problem
- Sales only content
Try and focus on content that’s value-providing first. For example, use sales and problem-solving content for about 20 to 30% of the time.
Step #4: Research Your Competitors.
Understand how other businesses use their keywords and phrases through their content and what benefits they point out to hook their audience.
Analyze their website and study their headings, subheadings, metadata information, content structure to see how you can perfect your strategy.
While in Google, see what people are asking. These are FAQs that people are using to find similar products and services.
Step # 5 to Succeed with SEO Copywriting: Get Down to Writing!
Here’s the tricky part, you need to focus on your keywords and phrases to build a message that makes sense to your audience.
Include your product and services benefits or an attention-grabbing hook like your years of experience, results, certifications, or awards.
Your audience will find you easily, be more interested in consuming your content, and probably find you quickly online.