When it comes to marketing and enrollment, most private schools are way behind the times.But it doesn’t have to be that way!
With a little creativity and some outside-the-box thinking, you can bring your school’s enrollment numbers up in no time.
Here are a few tips to get you started:
1. Think like a marketer
Most schools approach enrollments with a very traditional mindset. They think about what they want to say instead of thinking about what parents and students want to hear. It’s time to start thinking like a marketer! What are the unique selling points of your school? What sets you apart from other schools in the area? Figure out what makes your school special and use that to your advantage in your marketing and admissions materials.
2. Get creative with your marketing
There’s no need to stick to traditional marketing methods like print ads and direct mailers. Get creative! There are a million different ways to market your school, so get out there and start experimenting. Social media, guerilla marketing, and word-of-mouth are all great ways to get the word out about your school.
3. Appeal to emotion
When it comes to making a decision about which school to send their child to, parents are going to be driven by emotion more than anything else. So it’s important that your marketing and enrollment materials tap into that emotional side. Instead of just listing facts and figures, tell stories that will tug at the heartstrings. Paint a picture of what life is like at your school and what an amazing experience it is for students.
4. Make the admissions process easy
The enrollment process should be easy and straightforward, not confusing and frustrating. Parents should be able to easily find the information they need and submit their applications without any hassle. Review your admissions process from start to finish and make sure it’s as user-friendly as possible.
5. Focus on retention
It’s not enough to just get students in the door – you also need to focus on retaining them. Once a student enrolls, do everything you can to keep them engaged and excited about attending your school. Offer a variety of extracurricular activities, create a supportive and nurturing environment, and really get to know your students and their families. By making retention a priority, you’ll not only keep your enrollment numbers up, but you’ll also end up with happier and more well-rounded students.
Improving your school’s enrollment numbers doesn’t have to be difficult – it just takes some creativity and out-of-the-box thinking. Use these tips to get started and you’ll be on your way to a successful admissions season in no time!