Managing multiple social media accounts can be time-consuming if you need to log into each individual account to post and manage conversations every day.
A social media management platform will maximize your time and social media strategy by allowing you to access all your accounts in one place while also giving you the functionality to schedule posts, monitor conversations, and track metrics. This guide will cover the social media management tools we recommend.
Recommended Social Media Management Software
Best for businesses with big marketing budgets.
It is a social media management platform that offers robust scheduling tools and analytics, a mobile app for iOS and Android, and paid promotion tools for those looking to manage advertising campaigns.
SproutSocial currently supports all the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management.
Its analytics and reports tools help you manage user engagement and return on investment (ROI).
With its Standard Plan, you can manage up to 5 different social profiles, while the Professional Plan allows up to 10 profiles.
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
Click here to view their most up-to-date pricing information: Sprout Social Pricing – How Much Does Sprout Social Cost?
Best for small-to-medium-sized businesses that want robust social media management features at a reasonable price.
HootSuite is probably the biggest social media management tool, used by over 18 million people and more than eight hundred Fortune 1,000 companies. It offers some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
All its plans come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and many other tools.
The starter Professional Plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. In contrast, the Team Plan is available for up to three users, and you can manage up to 20 social profiles in one place.
- Professional: $49 per month
- Team: $129 per month
- Business: $739 per month
Click here to view their most up-to-date pricing information: Hootsuite Plans & Pricing | Hootsuite – Hootsuite
Best for content creators and small businesses due to its ease of use, affordability, and reports.
It is regarded as one of the best all-in-one social media management platforms as it also includes a Customer Relationship Manager (CRM), as well as being one of the most affordable. Zoho Social’s CRM is designed to help you manage contacts, projects, accounting, and more under one umbrella. It’s important to note that while this solution works out of the box, you will need to spend time personalizing your CRM to fit your specific needs. If you need support building your CRM, you can click here to request a quote.
For social media management, Zoho offers different Plans which let you publish and schedule posts across multiple platforms, access summary reports and analytics, as well as access a Bitly URL shortener integration. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add up to 5 additional team members or brands for an additional cost: $10 per team member and $14.5 per brand per month.
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Click here to view their most up-to-date pricing information: Zoho Social – Plans and Pricing
Best for businesses that need TikTok integration.
SocialPilot is the best option for small businesses that want access to affordable social media software for more than one user; their Small Team plan lets up to three users have access for just $42.50 per month. For social media managers who oversee many accounts, this is one of the best options.
All its Plans come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support.
- Small Team: $42.50 per month
- Studio: $85.00 per month
- Agency: $106.25 per month
Click here to view their most up-to-date pricing information: SocialPilot: Plans & Pricing