Intake form for Schools

Let's Build Something Great Together

To kick off your project, we need a few details. Providing thorough information now helps us create a solution that perfectly fits your vision and goals.

Step 1 of 9 - Contact Information

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Thanks for choosing us. Whether it's a new website, school identity, or communications plan, our process starts with understanding you. This intake form is the first step. The more details you share about your objectives, audience, and vision, the better we can build a solution that exceeds your expectations.
Why Your Details Matter:
• Tailored Solutions: We'll craft a strategy unique to your school, not generic templates.
• Smoother Process: Comprehensive information upfront saves time and keeps the project on track.
• Stronger Partnership: A clear picture of your goals helps us work as an extension of your team, reflecting your mission.
Please take a few moments to fill out the form. Your thoughtful responses empower us to deliver the exceptional quality and dedicated service your school deserves.

Name(Required)

First Last

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

School Name(Required)

Team Information

Tell us who’s involved in your school’s marketing and communication efforts.

How many additional team members will be involved in this project?(Required)

TEAM MEMBER 1

Name(Required)

First Last

Role(Required)

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

Is this person a decision maker?(Required)

When required, decision-makers can approve or reject items.

Yes

TEAM MEMBER 2

Name(Required)

First Last

Role(Required)

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

Is this person a decision maker?(Required)

When required, decision-makers can approve or reject items.

Yes

TEAM MEMBER 3

Name(Required)

First Last

Role(Required)

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

Is this person a decision maker?(Required)

When required, decision-makers can approve or reject items.

Yes

TEAM MEMBER 4

Name(Required)

First Last

Role(Required)

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

Is this person a decision maker?(Required)

When required, decision-makers can approve or reject items.

Yes

TEAM MEMBER 5

Name(Required)

First Last

Role(Required)

School Email(Required)

Mobile Phone Number(Required)

We will use this to communicate via text.

Is this person a decision maker?(Required)

When required, decision-makers can approve or reject items.

Yes

SCHOOL INFORMATION

Share key details about your school, including its mission, values, and unique programs.

How many years has the school been in operation?(Required)

When was the school founded?(Required)

Describe your school.(Required)

Keep it simple. Assume you are speaking to a child.

What makes your school unique or special?(Required)

List unique teaching and learning styles, programs, extracurriculars, etc. Include a brief description if necessary.

What are you most proud of at your school?(Required)

Consider milestones, awards, certifications, etc.

Is your school free?(Required)

Yes

How much does your school cost?(Required)

Include pricing for tuition, uniforms, and other relevant costs. Specify an average price range if possible.

List financial aid or scholarships available for your school.(Required)

If possible, specify what percentage of students receive financial aid or scholarships and what the average cost turns out to be.

Does your school have a tagline/slogan?(Required)

Yes

What is your school's tagline/slogan?(Required)

Will your school use an alternate name?(Required)

Some schools use abbreviations or nicknames.

Yes

What is the school's alternate name?(Required)

What are the student’s or parent’s most common objections?(Required)

What stops students or parents from enrolling?

Who are your competitors?(Required)

List all your competitors. We will use this information to research them and gather insights.

What do your competitors do well?(Required)

Identify specific strengths or strategies your competitors excel at.

What can your competitors improve?(Required)

Highlight areas where your competitors fall short or could do better.

ENROLLMENT SUPPORT

Please complete this form in detail to ensure that we can provide accurate and comprehensive responses to parents' inquiries about your school.

What was the total enrollment for the previous 3 year?(Required)

Example: 2024: 200. 2023: 190. 2022: 180.

What is the enrollment target for the upcoming year?(Required)

Which grades does your school serve?(Required)

Pre-K

Elementary

Middle School

High School

Other

Specify your school hours for Pre-K.(Required)

Provide average class size for Pre-K.(Required)

Specify your school hours for 3K.(Required)

Provide average class size for 3K.(Required)

Specify your school hours for Elementary.(Required)

Provide average class size for Elementary.(Required)

Specify your school hours for Middle School.(Required)

Provide average class size for Middle School.(Required)

Specify your school hours for High School.(Required)

Provide average class size for High School.(Required)

Specify the grade level or name of the program.(Required)

Specify your school hours.(Required)

Does your school provide transportation services?(Required)

Yes

Where are the pick-up and drop-off locations?(Required)

What are the pick-up and drop-off times?(Required)

Where and how can parents sign up?(Required)

Does your school have a late pick-up option?(Required)

Yes

Please list the hours for late pick-up.(Required)

Does your school provide the following?(Required)

Breakfast

Lunch

None

Specify serving times.(Required)

Does your school have Open House dates coming up?(Required)

Schools with scheduled Open Houses see a 25% increase in enrollment.

Yes

Please list the dates, times, and if it’s virtual or in-person.(Required)

Please list who should be notified when a parent schedules a tour.(Required)

Please include their name, title, phone number, and email.

What days and times are available for parents to schedule tours outside of open house dates?(Required)

Schools with availability from Monday-Friday see a 40% increase in scheduled tours.

Please list who should be notified when a parent schedules a tour.(Required)

Who are the points of contact if we need more information about your school?(Required)

Please include their name, phone number, email

Which staff member are parents meeting when going in for tours?(Required)

Please include their name, phone number, email

Are there any additional requirements that parents should be aware of?(Required)

Yes

Please list additional requirements.(Required)

What documents should parents bring for in-person enrollment?(Required)

Does your school have Special Education programs?(Required)

Yes

Please list Special Education Programs with a brief description.(Required)

What is your school code for Myschool registration. (NYC Schools Only)

Do you offer unique programs?(Required)

Additional programs like Cyber security program, Research Technology & Robotics, Data Science, that require a different code for registration.

Yes

Please list any additional programs with their names and codes.(Required)

Do you offer an Individualized Education Program (IEP)?(Required)

Yes

Please list Individualized Education Programs (IEP)with a brief description(Required)

MARKETING INFORMATION

Describe your current marketing efforts and how you promote your school to prospective families.

Are you currently running ads?(Required)

Yes

Specify what ads are running, where, and if they are being effective.(Required)

Which methods have you previously used to promote your school?(Required)

Facebook

YouTube

Instagram

Google Ads

Microsoft Ads

Streaming Ads (OTT)

Yelp

Twitter

Snapchat/TikTok/Pinterest

Groupon

Email Marketing

Direct Mail

Direct Texts

Voice Drops

Newspapers

Magazines

Flyers

Signage

Radio (Ads)

Radio/Podcast (Talk Show)

Billboards

Influencers

Blogs

Events (Booth)

Events/Workshops (Public Speaking)

Word of Mouth (Referrals)

Word of Mouth (Partners)

Public Relations

Other

None

Specify the method used for advertising.(Required)

What was the goal and outcome?(Required)

What did the advertising say?(Required)

Provide as much information as possible.

Why do you think it was successful or a failure?(Required)

Which of the following touchpoints are the strongest for your school?(Required)

In-person tours

Open Houses

Informative Calls

Advertisement (Flyers, Brochures, and other printed materials)

Website

Email Marketing

EXISTING ASSETS

Upload or link any existing materials such as your logo, photos, videos, or brochures.

Do you have a website?(Required)

Yes

Enter your website URL.(Required)

We recommend copying and pasting your website URL from your browser. Otherwise, include https:// at the beginning of your URL.

Is Google Analytics installed?(Required)

Google Analytics tracks traffic and behavior on your website.

Yes

Not sure

Do you have an alternate website?(Required)

Yes

Enter your alternate website URL.(Required)

We recommend copying and pasting your website URL from your browser. Otherwise, include https:// at the beginning of your URL.

What is the purpose of this alternate website?(Required)

Should the alternate website be the primary website used?(Required)

Yes

Is Google Analytics installed in the alternate website?(Required)

Google Analytics tracks traffic and behavior on your website.

Yes

Not sure

Would you like information on web design?(Required)

Yes

Do you have a logo?(Required)

Yes

Upload your high-quality logo.(Required)

Upload all approved variations of your logo.

Drop files here or

Max. file size: 50 MB.

Would you like information on logo design?(Required)

Yes

No, use my company’s name.

Do you have files or other assets that we could use for reference?(Required)

Flyers, brochures, postcards, etc.

Yes

Upload your files.(Required)

Drop files here or

Max. file size: 50 MB.

Would you like information on marketing products?(Required)

Yes

Do you have examples or references to copywriting that you have used?(Required)

Blogs, newsletters, flyers, brochures, etc.

Yes

Upload your files.

Drop files here or

Max. file size: 50 MB.

Paste your URL’s.

Do you have previous marketing data?(Required)

Data or access to previous ad accounts.

Yes

What data do you have?(Required)

Do you have testimonials?(Required)

Yes

Upload your testimonials.

Drop files here or

Max. file size: 50 MB.

Do you have a list of prospective families or students (lead list)?(Required)

Lists with full names, emails, phones, and other contact info can help us build lookalike audiences to target people with similar attributes.

Yes

Upload your lists.

Drop files here or

Max. file size: 50 MB.

Do you have a Customer Relationship Manager (CRM)?(Required)

A CRM helps you keep track of students (leads) throughout the enrollment journey.

Yes

What CRM do you use?(Required)

How do you manage prospective students (leads)?(Required)

Would you like information on CRM solutions?(Required)

Yes

BRAND STRATEGY

Explain your school’s messaging and visual identity — how you want to be perceived by your community.

Do you have a brand style guide?

A brand style guide identifies the logos, colors, and fonts that we must use to maintain brand consistency.

Yes

Upload your brand style guide.(Required)

Drop files here or

Max. file size: 50 MB.

Would you like information on creating a brand style guide for your company?(Required)

Yes

Do you have design or copywriting constraints?(Required)

Are there any colors, words, or images that we should avoid?

Yes

Specify the restrictions.(Required)

Do you have a voice and tone guide?(Required)

A voice and tone guide identifies your school's personality so it can communicate consistently across different media channels.

Yes

Upload your voice and tone guide.(Required)

Drop files here or

Max. file size: 50 MB.

Would you like information on a voice and tone guide?(Required)

Yes

Demographics

In this section we will identify the parents and students you are seeking to target.

Family Profile (Buyer Persona)

What is the gender breakdown for your student body?(Required)

Assign a percentage to each. The sum of both should total 100%.

What languages do parents and students speak?(Required)

Assign a percentage to each. The sum should total 100%.

What is the ethnic breakdown of your families?(Required)

Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.

Where do your families live? (Include areas to exclude)(Required)

Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.

What pain points (problems) do families or students have?(Required)

List all potential pain points.

What is your competitive edge?(Required)

What differentiates you from other schools? List as many competitive advantages, awards, or certifications.

What results can parents and students expect from enrolling at your school?(Required)

List all the benefits.

APPROVALS AND WEEKLY MEETINGS

Do you agree to the terms of our review and approval process?

I agree to these terms.

To protect the best interest of our clients and their campaigns we provide a 24-hour window for your team to review and approve assets. If we don't hear back, our team will continue to move forward to meet deadlines and drive results. We can always revisit and make changes as needed. If we are not sure how to proceed or for sensitive matters, we will always wait for your approval.

ACCOUNTABILITY MEETINGS

YOUR PROJECT INCLUDES A WEEKLY ACCOUNTABILITY MEETING TO REVIEW PROGRESS, RESULTS, AND THE ACTION PLAN FOR THE NEXT 7 DAYS. ATTENDANCE IS HIGHLY ENCOURAGED TO ENSURE DEADLINES AND GOALS ARE MET. MEETINGS RUN FOR 5 MINUTES USUALLY. IF NO ONE CAN ATTEND WE SEND A VIDEO RECAP AND EMAIL SUMMARY.

Select the day you would like to schedule your weekly accountability call on.(Required)

Monday

Tuesday

Wednesday

Thursday

Friday

Specify the time you would like to meet.(Required)

Select any time after 9 am.

Hours

Minutes

AM/PM

Specify your time zone.(Required)

Let's Build Something Great Together

Team Information

TEAM MEMBER 1

TEAM MEMBER 2

TEAM MEMBER 3

TEAM MEMBER 4

TEAM MEMBER 5

SCHOOL INFORMATION

ENROLLMENT SUPPORT

MARKETING INFORMATION

EXISTING ASSETS

BRAND STRATEGY

Demographics

Family Profile (Buyer Persona)

APPROVALS AND WEEKLY MEETINGS

ACCOUNTABILITY MEETINGS

Services

Website Help

About

Contact Information

(602) 422 - 9959

info@masvalesaber.com

Receive direct information from our executives

Let's Build Something Great Together

Team Information

TEAM MEMBER 1

TEAM MEMBER 2

TEAM MEMBER 3

TEAM MEMBER 4

TEAM MEMBER 5

SCHOOL INFORMATION

ENROLLMENT SUPPORT

MARKETING INFORMATION

EXISTING ASSETS

BRAND STRATEGY

Demographics

Family Profile (Buyer Persona)

APPROVALS AND WEEKLY MEETINGS

ACCOUNTABILITY MEETINGS

Contact us

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