New Instagram Features Your Business Should Be Using

Instagram is the favorite social platform for many of us and most importantly is also positioned as the most used platform for the younger generations.

Knowing how to sell through this social network is an unmissable strategy for companies and businesses. 

Get to know this features that will help you in your business

Professional Dashboard 

A central destination to track performance, access to professional tools, and explore educational information curated by Instagram. 

This tool will help with:  

1. Track Your Performance: Helps uncover insights and trends based on account performance. 

2. Business Growth: Easy access to the tools you use to manage your account more efficiently, and new tools to check your monetization status and eligibility. 

3. Stay informed: Learn how to get the most out of Instagram through curated educational resources that include tips, tricks, guidance, and inspiration. 

The panel will expand, according to Instagram, as a set of tools created to help creators and businesses grow and succeed on the platform. If you want to learn more about this tool click here  

Find Creators 

Instagram is testing new branded content association feature to help creators get discovered by brands.

Creators can add brands they are interested in working with to their preferred brand list.

Partnership Inbox  

A new folder within direct messages exclusively for messages between brands and creators.

Instagram created this to ensure creators don’t miss out on opportunities with brands whose messages can get lost.

Insights Calendar 

If you have a business profile, Instagram will now increase the period of days for tracking the performance of your posts.   

These insights will be available on Instagram insights, and you’ll be able to see the reports from 30 to 60 days.  

Subscription Program 

Instagram subscriptions are a monetization model for creators.

First of all as a content creator you will be able to continue with your normal and free content for everyone, and on the other hand, you will also have content that can only be accessed with a monthly suscription. 

Instagram Shops 

Created to help SMEs in the virtual environment.

But how does Instagram Shopping works? It is like a virtual store available in a new tab on the page feed, which resembles a shopping bag.

This is especially advantageous for small businesses that have simpler and more direct marketing.

Live Rooms 

The new Instagram Live Rooms, are a new way to broadcast live on Instagram with up to 3 guests speaking at the same time.

These are some of the features that we know will help along your business journey.   

The updates that Instagram is creating are very important for the boost and promotion of your product, brand, and acceptance. 

Are you ready to take full advantage of these updates? 

Click here to learn how we can help you with our services. 

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About Us

Más Vale Saber is a marketing and consulting agency that aims to eliminate the confusion and frustration of growing a business by educating, guiding, and supporting companies in key areas such as marketing, sales, operations and recruiting. 

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