school sales checklist

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School Branding and Engagement Assessment

Welcome to the School Branding and Engagement Assessment

Thank you for taking the time to evaluate your school's marketing and engagement efforts. This comprehensive assessment is designed to help you identify areas of strength and opportunities for improvement in your school's branding, marketing, and community engagement strategies.

By completing this assessment, you'll gain valuable insights into:

Your understanding of your target audience

The effectiveness of your current marketing efforts

Your school's online and offline presence

Your follow-up strategies with prospective families

Areas where you can enhance your branding and engagement

Your responses will help us provide tailored recommendations to boost your school's visibility, attract more families, and strengthen your community connections.

Let's begin!

Understanding Your Audience

Have narratives for different family personas been developed and utilized in marketing efforts?(Required)

Yes

Initial Brand Exposure

Is your school leveraging word-of-mouth to boost enrollment? (Required)

Yes

Do you have branded products to share with prospective families? (Required)

Yes

Is your school easy to identify and find?(Required)

Yes

Marketing Efforts

Do you communicate your unique programs, extracurriculars, athletic achievements, events, etc. to families in your immediate neighborhoods? (Required)

Yes

Is your school actively sharing updates, milestones, achievements, on social media? (Required)

Yes

Is your school’s search engine information up to date?(Required)

Yes

Is your school's website up to date? Is it SEO optimized? (Required)

Yes

Personal Experience Touchpoints

Does your school host open houses and community events? (Required)

Yes

Are teacher and student testimonials available to prospective families? (Required)

Yes

Are teacher and student testimonials available to prospective families? (Required)

Yes

Reviews and Online Community Engagement

Is your school proactive in managing social media and online reviews? (Required)

Yes

Does your school participate in online forums and community groups? (Required)

Yes

The Follow Up

Does your school send out email newsletters? (Required)

Yes

Does your school call or text prospective families to follow up? (Required)

Yes

Effective Branding and Marketing Case Studies

Have you researched schools with successful branding for inspiration? (Required)

Yes

Importance of Branding in Education

Do you regularly evaluate and update your branding and marketing strategies? (Required)

Yes

Workshop Activity Implementation

Have you considered conducting a workshop to refine your school's branding with staff? (Required)

Yes

Discussion and Q&A Sessions

Are open forums for discussion about branding and marketing in education scheduled? (Required)

Yes

Implementation of Branding and Marketing Strategies

After workshops, are there clear next steps for implementing learned strategies? (Required)

Yes

School Touchpoints Checklist

Description: Select the touchpoints your school currently implements.

Website

User-friendly

Up to date

Virtual tours

Video testimonials

Easy-to-find contact information and inquiry forms

Branded items

Presentation Kit: folder, brochure, flyers

Swag

Banner stands, Backdrops, banners, flags, etc.

Mail

Flyers or postcards delivered to households in immediate neighborhoods.

Social media

Regular posts on Facebook, Instagram, and X

Live Q&A sessions

Updates on events, milestones, and student achievements

Email marketing

Monthly newsletters

Personalized welcome emails after inquiry

Reminders on upcoming events and open houses

Open houses and school tours

Scheduled in-person or virtual open house events

Guided tours during school hours

Opportunities to meet teachers and current students

Webinars on school programs and curriculum

Q&A sessions with school counselors

Events

Participation in local community events and fairs Hosting community partner events

Organizing family-friendly activities and events

Enrollment assistance & follow ups

Dedicated support staff for enrollment inquiries

Follow-up calls and text messages after an inquiry or tour.

Personalized letters or emails from school administrators

Invitations and reminders to events, meetings, seasonal programs.

Post enrollment

Personalized acceptance letters

Welcome packages with school swag and information

New parent and student orientation sessions

Buddy programs pairing new families with current families

Welcome events before the school year starts

Welcome calls/emails from school leaders; Introduction to school support services (e.g., counselors, mentors); Access to school community groups and networks

Invitations to parent-teacher meetings and school events

Surveys and feedback opportunities to understand parent needs and expectations

School Branding and Engagement Assessment

Understanding Your Audience

Initial Brand Exposure

Marketing Efforts

Personal Experience Touchpoints

Reviews and Online Community Engagement

The Follow Up

Effective Branding and Marketing Case Studies

Importance of Branding in Education

Workshop Activity Implementation

Discussion and Q&A Sessions

Implementation of Branding and Marketing Strategies

School Touchpoints Checklist

Services

Website Help

About

Contact Information

(602) 422 - 9959

info@masvalesaber.com

Receive direct information from our executives

School Branding and Engagement Assessment

Understanding Your Audience

Initial Brand Exposure

Marketing Efforts

Personal Experience Touchpoints

Reviews and Online Community Engagement

The Follow Up

Effective Branding and Marketing Case Studies

Importance of Branding in Education

Workshop Activity Implementation

Discussion and Q&A Sessions

Implementation of Branding and Marketing Strategies

School Touchpoints Checklist

Services

Website Help

About

Contact Information

(602) 422 - 9959

info@masvalesaber.com

Contact us

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