Brochures are one of the most versatile and effective marketing tools a business can use. They are an excellent way to promote products, services, or events, and can help increase sales rapidly. A well-designed brochure can capture your customers’ attention and persuade them to take action.
Brochures offer an affordable, informative, and easy-to-create means of promoting your products, services, or events because they are:
Cost-effective: Brochures can be printed in large quantities at relatively low costs – making them one of the most cost-effective promotional materials available.
Informative: Brochures provide detailed information about your business and what it offers, increasing levels of customer understanding and trust.
Eye-catching: With their bright colors and bold design, they can easily catch the attention of potential customers. And since brochures are printed on high-quality paper, they look professional and convey a sense of authority.
Widely Distributed: Brochures are an easy way to spread the word about your business. You can distribute them at trade shows, events, or even hand them out to customers directly. With so many ways to distribute them, your message is sure to reach a lot of people!
When designing your brochure, it is important to keep in mind the overall look and feel of your company. Here are some key factors to take into account before selecting a brochure for your business:
Understand Your Audience
Is it going to be a business-related brochure, or an event one? You need to think about your target audience – who is this brochure for? By knowing this, you will be able to adjust the message, text, visuals, and the overall design, to reach out to them in the most effective way.
Have Clear Objectives
What are you trying to accomplish with your brochure? Do you want to attract more people to your store? Do you want them to visit your website? Or do you want to invite customers to an event? You need to know exactly what you want to accomplish with a brochure, because knowing this will influence the brochure design and its contents, and how to approach them.
Select the Appropriate Folding Type
When it comes to creating a successful brochure, the type of folding you choose is just as important as the content inside so you have an idea of how much space available you have to showcase all the important information, and determine how to capture the reader´s attention and how easily they will navigate through its contents.
Here are some popular folding options available, along with their associated benefits that will help your business:
This is the simplest form of folding pattern available. Consists of a single piece of paper folded once, so, it forms four panels to display the content. They are great for displaying your company profile.
This pattern is when a single piece of paper is folded into three and is one of the best choices when there is more content to display because they have to sic panels to display the information. They are great for product sheets, real estate, and newsletters.
This folding pattern is elegant and creates a special appeal to the customers. They contain six panels and are great for tech specs and user guides.
These brochures use parallel folds in alternate directions, creating multiple panels. These multiple panels can accommodate a large volume of information, displaying a large volume of information and visuals. They are great for event programs, marketing brochures, or mailers.
In these brochures, side panels are half the width of the central panel, so, there are a total of eight panels. Because of this, these brochures can be used as high-end marketing materials, and they are great for menus, architectural layouts, content with images, and large visuals.
These brochures use a succession of parallel folds to create multiple panels of the same size. This folded type is commonly used to create 8 to 12-panel brochures and is great for tutorials or instruction booklets.