We are looking for a Digital Marketing Strategist

We are looking for a Digital Marketing Strategist to join our 100% remote team. In this role, you will lead the design, execution, and optimization of digital strategies that inspire parents, students, and educators to engage with schools and unlock their full potential.

This position requires you to not only manage campaigns but also craft strategy, write compelling copy when needed, and ensure that every marketing initiative directly supports our clients’ enrollment and growth goals.

Your impact will be

By joining the MVS team, you will help schools earn the recognition they deserve by shaping strategies that communicate their unique approach to learning and connect them with families making crucial education decisions.

Company Overview

We are a Marketing and Consulting Agency that specializes in helping schools increase enrollments and strengthen their brand presence. While we also support other industries such as hospitality and non-profits, our strongest expertise lies in the education sector.  

Core Values

All our team members represent our core values.

  • Honesty
  • Commitment
  • Community focused
  • Collaboration
  • Responsibility and Accountability
  • Value Driven
  • Positivity
  • Lifelong learning
  • Inclusion

Responsibilities

You will be responsible for leading digital marketing campaigns and enrollment strategies in the following ways:

  • Audit client needs and design comprehensive marketing strategies aligned with objectives.
  • Define and manage campaign goals, budgets, and timelines across multiple channels (Meta Ads, Google Ads, email, social media).
  • Write or review ad copy and campaign messaging to ensure compelling communication.
  • Oversee execution of campaigns, ensuring deliverables meet quality and deadlines.
  • Monitor KPIs, analyze data, and recommend optimizations to maximize ROI.
  • Manage client relationships: lead weekly check-ins, report on performance, and advise on next steps.
  • Coordinate with internal and external teams to align creative, copy, and technical assets.
  • Stay current with digital marketing trends and translate them into actionable insights for clients.
  • Other duties as assigned.

Growth Plan

In the first three months as a Digital Marketing Strategist, you will:

  • Gain in-depth knowledge of school marketing strategies and client expectations.
  • Design, set up, and manage paid ad campaigns with clear objectives.
  • Begin shaping processes that enhance our marketing department.

In 6 months, you will have:

  • Successfully contributed to schools meeting their projected student enrollments by generating qualified leads.
  • Established yourself as a trusted advisor to clients, with measurable results in campaign ROI.
  • Contributed to the creation and standardization of strategy frameworks for future growth.

Competencies

To succeed in this role, you will need:

  • Proven experience designing and executing paid campaigns (Facebook Ads, Google Ads).
  • Strong analytical skills with ability to interpret KPIs (Google Analytics, ad platforms).
  • Creativity in storytelling and crafting persuasive copy for digital ads and campaigns.
  • Excellent project management and organizational skills.
  • Strategic thinking with the ability to solve problems and provide actionable consulting to clients.
  • Strong communication skills.

Performance Objectives (KPI´s)

Your success in this role will be measured by:

  • Campaign Lead Generation
  • Client Satisfaction Score
  • Achievement of KPI Targets
  • Timely Delivery of Campaigns and Reports
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Requirements

  • Bachelor’s Degree in business, marketing, communications, or related field.
  • 3+ years of progressive experience digital marketing strategy.
  • Experience with paid media management and campaign optimization.
  • Computer with 8GB RAM, i5/Ryzen 5 processor, and internet speeds above 30MB as a minimum.

Preferred Skills

  • Experience with HubSpot, Asana, and Zapier.
  • Bilingual proficiency:  English and Spanish.
  • Experience in the education sector.
  • Familiarity with AI tools.

Benefits

By joining the MVS team you will have access to this benefits package:

  • Flexible Work Schedule
  • Training and Mentoring
  • Paid Holidays
  • PTO:
    • 48 Hours of Vacation per year
    • 24 Hours of Sick Leave per year
    • 8 Hours of Floating Holiday per year

The Application Process

Application

Please submit your resume and fill out our application form to apply for this position. All candidates will be notified on next steps by our Recruitment Team.

Video Assesment

We would like to get to know you. Tell us what motivates and inspires you so we may help you hit your personal, professional, and financial goals. We will provide a link for you to upload your answers via a video.

Interview

For this step, we would be ready to schedule an interview to assess the core competencies needed for this role. We will provide you 3 questions in advance so you can prepare your answers.

Practical Exercise

After your interview, we’ll ask you to spend a couple of hours on a practical exercise that simulates a task that you would be responsible for during your day-to-day activities. We believe that seeing a sample of your work is the best way to assess your potential. We also believe in fairness, so we’ll pay you an hourly rate that matches this position’s salary for your time and contribution.

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