IN THIS SECTION WE WILL HELP YOU CRAFT A UNIQUE BRANDED STORY TO CLARIFY YOUR MESSAGE AND GET YOUR AUDIENCE TO LISTEN.
How many audiences will you target?(Obligatorio) Audiences can be parents, students, donors, etc. (For enrollment purposes, we recommend sticking to parents for high school and under. Students or parents can be broken down into parents interested in academics or parents interested in athletics)
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When crafting a story, your audience becomes your character.
CHARACTER 1 What age groups does this character represent?(Obligatorio) Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent?(Obligatorio) Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.
Where does this character live?(Obligatorio) Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.
What household income range does this character represent?(Obligatorio) Specify multiple household income ranges if necessary.
Select all the relationship statuses that this character represents.(Obligatorio) Select all the educational levels that this character represents.(Obligatorio) Select all the industries that this character represents.(Obligatorio) What does this character want?(Obligatorio) What is your character’s primary goal?
What else does this character want?(Obligatorio) What are your character’s secondary goals?
What problems does this character have?(Obligatorio) What is causing this character conflict? List all potential problems.
How do the character’s problems make them feel?(Obligatorio)
What is your philosophical take on these problems?(Obligatorio) Think of this as your one-line value proposition. Start by answering why your school was founded. List 2-3 pitches.
Empathize with their problem.(Obligatorio) Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge?(Obligatorio) What gives you an authority in your space? List as many competitive advantages, awards, or certifications.
Summarize your solution into 3-5 steps.(Obligatorio) Keep it simple. People like plans that are easy to understand.
Create your call to action (CTA).(Obligatorio) Identify the primary action they need to take.
Provide resources with more info.(Obligatorio) Provide more information or added value so your character feels confident about taking action. List 2-3 resources or incentives.
What results can your character expect from your enrolling at your school?(Obligatorio) List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action?(Obligatorio) List all the tragic results.
Identify your character's transformation.(Obligatorio) Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.
ONE-LINER YOUR ONE-LINER CAN BE USED FOR BUSINESS CARDS, EMAIL SIGNATURES, SOCIAL MEDIA BIO, AND CAN BE EXPANDED TO A FULL ELEVATOR PITCH.
State the problem or pain point your character faces.(Obligatorio)
Talk about your solution to the problem.(Obligatorio)
Describe the result your character will experience from enrolling at your school.(Obligatorio)
CHARACTER 2 What age groups does this character represent?(Obligatorio) Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent?(Obligatorio) Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.
Where does this character live?(Obligatorio) Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.
What household income range does this character represent?(Obligatorio) Specify multiple household income ranges if necessary
Select all the relationship statuses that this character represents.(Obligatorio) Select all the educational levels that this character represents.(Obligatorio) Select all the industries that this character represents.(Obligatorio) What does this character want?(Obligatorio) What is your character’s primary goal?
What else does this character want?(Obligatorio) What are your character’s secondary goals?
What problems does this character have?(Obligatorio) What is causing this character conflict? List all potential problems.
How does the character’s problems make them feel?(Obligatorio)
What is your philosophical take on these problems?(Obligatorio) Think of this as your one-line value proposition. Start by answering why your school was founded. List 2-3 pitches.
Empathize with their problem.(Obligatorio) Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge?(Obligatorio) What gives you authority in your space? List as many competitive advantages, awards, or certifications.
Summarize your solution into 3-5 steps.(Obligatorio) Keep it simple. People like plans that are easy to understand.
Create your call to action (CTA).(Obligatorio) Identify the primary action they need to take.
Provide resources with more info.(Obligatorio) Provide more information or added value so your character feels confident about taking action. List 2-3 resources or incentives.
What results can your character expect from your enrolling at your school?(Obligatorio) List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action?(Obligatorio) List all the tragic results.
Identify your character's transformation.(Obligatorio) Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.
ONE-LINER YOUR ONE-LINER CAN BE USED FOR BUSINESS CARDS, EMAIL SIGNATURES, SOCIAL MEDIA BIO, AND CAN BE EXPANDED TO A FULL ELEVATOR PITCH.
State the problem or pain point your character faces.(Obligatorio)
Talk about your solution to the problem.(Obligatorio)
Describe the result your character will experience from enrolling at your school.(Obligatorio)
CHARACTER 3 What age groups does this character represent?(Obligatorio) Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent?(Obligatorio) Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.
Where does this character live?(Obligatorio) Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.
What household income range does this character represent?(Obligatorio) Specify multiple household income ranges if necessary.
Select all the relationship statuses that this character represents.(Obligatorio) Select all the educational levels that this character represents.(Obligatorio) Select all the industries that this character represents.(Obligatorio) What does this character want?(Obligatorio) What is your character’s primary goal?
What else does this character want?(Obligatorio) What are your character’s secondary goals?
What problems does this character have?(Obligatorio) What is causing this character conflict? List all potential problems.
How does the character’s problems make them feel?(Obligatorio)
What is your philosophical take on these problems?(Obligatorio) Think of this as your one-line value proposition. Start by answering why your school was founded. List 2-3 pitches.
Empathize with their problem.(Obligatorio) Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge?(Obligatorio) What gives you an authority in your space? List as many competitive advantages, awards, or certifications.
Summarize your solution into 3-5 steps.(Obligatorio) Keep it simple. People like plans that are easy to understand.
Create your call to action (CTA).(Obligatorio) Identify the primary action they need to take.
Provide resources with more info.(Obligatorio) Provide more information or added value so your character feels confident about taking action. List 2-3 resources or incentives.
What results can your character expect from your enrolling at your school?(Obligatorio) List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action?(Obligatorio) List all the tragic results.
Identify your character's transformation.(Obligatorio) Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.
ONE-LINER YOUR ONE-LINER CAN BE USED FOR BUSINESS CARDS, EMAIL SIGNATURES, SOCIAL MEDIA BIO, AND CAN BE EXPANDED TO A FULL ELEVATOR PITCH.
State the problem or pain point your character faces.(Obligatorio)
Talk about your solution to the problem.(Obligatorio)
Describe the result your character will experience from enrolling at your school.(Obligatorio)
CHARACTER 4 What age groups does this character represent?(Obligatorio) Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent?(Obligatorio) Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.
Where does this character live?(Obligatorio) Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.
What household income range does this character represent?(Obligatorio) Specify multiple household income ranges if necessary.
Select all the relationship statuses that this character represents.(Obligatorio) Select all the educational levels that this character represents.(Obligatorio) Select all the industries that this character represents.(Obligatorio) What does this character want?(Obligatorio) What is your character’s primary goal?
What else does this character want?(Obligatorio) What are your character’s secondary goals?
What problems does this character have?(Obligatorio) What is causing this character conflict? List all potential problems.
How does the character’s problems make them feel?(Obligatorio)
What is your philosophical take on these problems?(Obligatorio) Think of this as your one-line value proposition. Start by answering why your school was founded. List 2-3 pitches.
Empathize with their problem.(Obligatorio) Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge?(Obligatorio) What gives you an authority in your space? List as many competitive advantages, awards, or certifications.
Summarize your solution into 3-5 steps.(Obligatorio) Keep it simple. People like plans that are easy to understand.
Create your call to action (CTA).(Obligatorio) Identify the primary action they need to take.
Provide resources with more info.(Obligatorio) Provide more information or added value so your character feels confident about taking action. List 2-3 resources or incentives.
What results can your character expect from your enrolling at your school?(Obligatorio) List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action?(Obligatorio) List all the tragic results.
Identify your character's transformation.(Obligatorio) Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.
ONE-LINER YOUR ONE-LINER CAN BE USED FOR BUSINESS CARDS, EMAIL SIGNATURES, SOCIAL MEDIA BIO, AND CAN BE EXPANDED TO A FULL ELEVATOR PITCH.
State the problem or pain point your character faces.(Obligatorio)
Talk about your solution to the problem.(Obligatorio)
Describe the result your character will experience from enrolling at your school.(Obligatorio)
CHARACTER 5 What age groups does this character represent?(Obligatorio) Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent?(Obligatorio) Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Inlander, White. The sum should total 100%.
Where does this character live?(Obligatorio) Specify by state or cities. If specifying a city, include the mile radius to be covered. Only consider the areas that ads will target.
What household income range does this character represent?(Obligatorio) Specify multiple household income ranges if necessary.
Select all the relationship statuses that this character represents.(Obligatorio) Select all the educational levels that this character represents.(Obligatorio) Select all the industries that this character represents.(Obligatorio) What does this character want?(Obligatorio) What is your character’s primary goal?
What else does this character want?(Obligatorio) What are your character’s secondary goals?
What problems does this character have?(Obligatorio) What is causing this character conflict? List all potential problems.
How does the character’s problems make them feel?(Obligatorio)
What is your philosophical take on these problems?(Obligatorio) Think of this as your one-line value proposition. Start by answering why your school was founded. List 2-3 pitches.
Empathize with their problem.(Obligatorio) Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge?(Obligatorio) What gives you an authority in your space? List as many competitive advantages, awards, or certifications.
Summarize your solution into 3-5 steps.(Obligatorio) Keep it simple. People like plans that are easy to understand.
Create your call to action (CTA).(Obligatorio) Identify the primary action they need to take.
Provide resources with more info.(Obligatorio) Provide more information or added value so your character feels confident about taking action. List 2-3 resources or incentives.
What results can your character expect from your enrolling at your school?(Obligatorio) List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action?(Obligatorio) List all the tragic results.
Identify your character's transformation.(Obligatorio) Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.
ONE-LINER YOUR ONE-LINER CAN BE USED FOR BUSINESS CARDS, EMAIL SIGNATURES, SOCIAL MEDIA BIO, AND CAN BE EXPANDED TO A FULL ELEVATOR PITCH.
State the problem or pain point your character faces.(Obligatorio)
Talk about your solution to the problem.(Obligatorio)
Describe the result your character will experience from enrolling at your school.(Obligatorio)
