Casual 

Gives a feeling of personality and friendliness. 

Could be seen as unprofessional or “try-hard.” 

Formal 

Gives a sense of professionalism and authority. 

Could be seen as soulless and uninteresting. 

Funny 

Sticks in the mind of your audience, people love humor! 

Could feel casual and leave people thinking you’re unprofessional. 

Serious 

Helps to build trust.  

Could be seen as tense, overwhelming, or putting up barriers. 

Irreverent 

A little tongue in cheek, they’re playful and fun. 

Could offend or intimidate some readers. 

Respectful 

Friendly and cordial, which people like. 

Could feel like trying too hard or seem overly flattering. 

Enthusiastic 

Perceived to be friendly and willing to help. 

Could tire or irritate a reader, especially if they’re too enthusiastic. 

Matter of Fact 

Straightforward, honest, and simple. 

Could be seen as a little off-putting or lacking in personality.