What age groups does this character represent? (Obligatorio)
Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
What ethnicities does this character represent? (Obligatorio)
Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Islander, White. The sum should total 100%.
What does this character want? (Obligatorio)
What is your character’s primary goal?
What else does this character want? (Obligatorio)
What are your character’s secondary goals?
What problems does this character have? (Obligatorio)
What is causing this character conflict? List all potential problems.
How does the character’s problems make them feel? (Obligatorio) What is your philosophical take on these problems? (Obligatorio)
Think of this as your one-line value proposition. Start by answering why your company was founded. List 2-3 pitches.
Empathize with their problem. (Obligatorio)
Be empathetic to let them know it will be ok. List 2-3 statements.
What is your competitive edge? (Obligatorio)
What gives you authority in your space? List as many competitive advantages, awards, or certifications.
What results can your character expect from your product or service? (Obligatorio)
List all the benefits: happiness, time, results, etc.
What will happen if your character does not take action? (Obligatorio)
List all the tragic results.
Identify your characters transformation. (Obligatorio)
Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.