Use the following age groups: Under 18, 18-24, 25-34, 35-44, 45-54, 55-64, 65 and over. The sum should total 100%.
Use the following ethnic groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or Other Pacific Islander, White. The sum should total 100%.
What is your character’s primary goal?
What are your character’s secondary goals?
What is causing this character conflict? List all potential problems.
Think of this as your one-line value proposition. Start by answering why your company was founded. List 2-3 pitches.
Be empathetic to let them know it will be ok. List 2-3 statements.
What gives you authority in your space? List as many competitive advantages, awards, or certifications.
List all the benefits: happiness, time, results, etc.
List all the tragic results.
Use a “from” and “to” statement to take your character from zero to hero. List 2-3 statements.